Visualization

The Department of Visualization is a division of the Texas A&M College of Architecture that educates students on unique visual communications. With technology and websites playing a predominant role in the decision-making process of colleges for students, the department wanted to update and rework their current web experience to attract prospective students for their graduate program.

Software/Skills

  • HTML
  • CSS
  • Javascript
  • Adobe XD
  • Adobe Photoshop

Stakeholders

  • Department Chair
  • Assistant Department Chair
  • Graduate Coordinator
  • Undergraduate Coordinator​

Research

Competitor school research was conducted and the seven factors provided from user surveys were analyzed through task analysis comparing the current website design with competitors. The data suggested on ways to improve accessibility and interest for users. These included restructuring the How To Apply information, including alumni and industry partner information, showcasing MS and MFA thesis work, and organizing curriculum content to be easier to read.

Data

User Research
Market Research
​Google Analytics

7 Factors Students Care About

How to apply
Where Alumni are now
Student Work
Industry Partners
Curriculum
Courses Offered
Faculty Focus Research/Exhibitions

Competitor Schools

Visual Appearance
Student Work
Alumni
Industry Partners
Community and Culture

Audience

Visual Enthusiast

Visual enthusiast's focused on how the program can advance their artistic skills and what visually comes is produced.

Motivations

Visually Appealing Work
Cool Projects
Industry Partners
Curriculum

Job Oriented

Job Oriented students's focused on how the program can get them a job, what industry contacts do they have and where the alumni are working.

Motivations

Industry Partners
Alumni
Faculty Experience
​Careers

The Design